Nonalcoholic beer accounted for just 0.08% of total beer consumption in Vietnam in 2023, according to Vietcap Securities. Despite growing health awareness and stricter drunk-driving laws, changing consumer habits remains a challenge for brewers.
Heineken 0.0 and Sagota dominate the market, while domestic giant Sabeco has yet to enter the segment. Analysts say growth will depend on shifting tastes, better marketing, and competitive pricing. With younger consumers drinking less and regulators tightening controls, Vietnam’s nonalcoholic beer market may slowly gain ground — but tradition still holds strong.
This article is a condensed and translated summary (original in Vietnamese, VN) of a feature published in the March 2025 issue of Bloomberg Businessweek Vietnam.
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