A New Wave of Listings (VN)

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This story examines Masan Consumer’s decision to move its shares from UPCoM to HoSE and what the listing could mean for Vietnam’s equity market. I interviewed company executives and market analysts, reviewed financial and valuation data, and built the narrative around why a large-cap consumer company may reshape investor expectations.

Masan Consumer’s decision to move its shares from the UPCoM exchange to the Ho Chi Minh City Stock Exchange (HoSE) marks a major step toward improving market quality and depth. With a market capitalization of $6.63 billion, the company is expected to become one of Vietnam’s largest nonfinancial listings.

Masan Consumer, known for its dominant position in food and beverage products, posted a 36.15% return on equity and an operating margin of 23.8% in 2023—both well above market averages. Analysts say its listing could attract institutional and passive funds, helping diversify Vietnam’s equity market, which remains heavily concentrated in banking and real estate stocks.

This article is a condensed and translated summary (original in Vietnamese, VN) of a feature published in the October 2024 issue of Bloomberg Businessweek Vietnam.