Driven by a lifelong passion for cinema, Lê Đắc Giang left a banking career to co-found Phe Phim, Vietnam’s leading film review channel on YouTube. Since its launch in 2017, the channel has grown to over 1.6 million subscribers and 766 million views, becoming a go-to hub for Vietnamese movie lovers to discuss and critique films.
Giang and his team focus on thoughtful storytelling and in-depth commentary rather than chasing trends or views. Despite challenges typical of creative startups, he remains committed to one goal: to one day create an original Vietnamese film born from the same passion that built Phe Phim.
This article is a condensed and translated summary (original in Vietnamese, VN) of a feature published in the February 2024 issue of Bloomberg Businessweek Vietnam.