Facing new U.S. tariffs of up to 46%, Vietnamese exporters are under pressure to cut costs, restructure operations, or seek new markets. Key sectors such as textiles, footwear, and seafood are among the most affected, while companies with stronger cash reserves are better positioned to withstand disruptions.
Some firms are expanding into Japan, South Korea, and Europe to reduce dependence on the U.S. market. Economists say financial discipline and market diversification will be critical as businesses navigate an uncertain global trade environment.
This article is a condensed and translated summary (original in Vietnamese) of a feature published in the May 2025 issue of Bloomberg Businessweek Vietnam.
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