Retail participation in Vietnam’s stock market has surged, with nearly 8% of the population now holding trading accounts—up from 4 million in 2021 to almost 8 million by mid-2024, according to the Vietnam Securities Depository. This wave of new investors, driven by low deposit rates and easier access through mobile trading apps, is transforming both market dynamics and investor behavior.
While many newcomers seek quick profits, a growing number are turning to mutual funds and blue-chip stocks after lessons from volatile years. Analysts say this shift marks a gradual maturing of Vietnam’s capital market as retail investors become a defining force in its next phase of growth.
This article is a condensed and translated summary (original in Vietnamese, VN) of a feature published in the September 2024 issue of Bloomberg Businessweek Vietnam.
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